going forward with his lawsuit. >> all right. >> we're talking about suing the president which i think is a prelude to impeaching the president. >> really? >> dust up between the united states and germany over spying. >> the cia is under fire today. >> the german government took the step to order out the top cia official in berlin. >> the president so far has not called americale to apologize or explain. >> photo emerged to show bowe bergdahl smile with a taliban commander. they say it's 100% propaganda. >> rosie is back on "the view." some people having a visceral reaction. i think it's a good move on abc's part. in the long term, rosie always self-destructs. >> everyone deserves a second chance. >> rick perry said he wasn't going to greet the president when he arrived at the airport. they made a big deal about it. and then governor perry finally caved in and did go meet the

president when he landed. but i thought this was -- look at this photo. it's disrespectful. it's rude. we begin with some big breaking news in the world of the nba. sure it doesn't carry the weight or pomp of the decision, but moments ago, in an essay for "sports illustrated," nba superstar lebron james just announced he's going to be taking his considerable talents back to cleveland next season. the former miami heat star says in the essay, i always believed i'd return to cleveland and finish my career there. i just didn't know when. he didn't say that last time around but we're rolling with it. james broke the hearts of a lot of fans in that home state of his when he flleft in 2010 to g to miami winning two championships for the team and making it to the finals before losing to san antonio. it reached a frenzied pitch

online. joining me from d.c. is luke russert. thanks so much for coming. on the phone, deadspin columnist drew mcgary. appreciate you both being here. you are always insane and you'll be fun on this topic. first, luke. he's a cavalier again. how significant is this decision and how significant is the blowback going to be? >> it's so significant because a lot of times people will say, why are you talking about sports an a news show. there are so many other big topics going on in the world. certainly there are and you'll get to them in your show and all day on msnbc. this transcends sports. this is lebron james. a conquering returning hero to his hometown. going home with the forguys closest to him that have managed.entourage and ego over the last four years. he's going to return home a conquering hero. i'm a buffalo bills diehard. there's something about being in lake erie and on the rust belt of losing so much having this

tortured sports history that when something of this magnitude happens, when lebron james turns his back on south beach, turns his back on the glitz and glam of miami and says, you know what? i want to go home to cleveland. i want to go home to akron. what that says to every kid growing up in that area is, get rid of the self-loathing. you don't need to carry that with you. you aren't a loser anymore. lebron, the ultimate winner. the best player in the world at his sport is coming home and trying to bring a championship home for not only you but for every single person that believes in him and believes in this region and believes in northeast ohio. it is so big. it is so big for the kids in cleveland. so big for the region. it's the greatest story of this century in sports as far as i'm concerned. and we're going overboard on it, i know. but this is something if you are a rust belt person like i am, this doesn't happen to you. lebron james could have won ten more in l.a. and miami and never

come back. this is remarkable. >> luke is so excited. >> -- from manziel. it's great. >> let's talk about the fact there are reactions quite distnkt from luke's here. a lot of people in that category of individuals who care about, you know, home cred. that feel he abandoned them initially and they aren't exactly quick to welcome him back. how is he going to surmount that perception? >> i think he'll be welcomed back immediately. i think that will be a tiny minority. i can't imagine it being more than three angry dock workers still mad at him. scott robbin who wrote a book called the "horror of akron" forgave him on twitter. it's too good of an occurrence for cleveland because nothing good ever happens to cleveland for them to throw it away and stay bitter about it. here's the thing. i think lebron, you know, he had his open letter to "sports illustrated" and was very savvy about it. he knows how much people play up a romantic notion. coming home and loyalty and, oh,

he's going back home. he cares about his people. oh, his roots. meanwhile, the cavs are on the verge of also trading for kevin love and assembling a much more talented offer. so it's a pragmatic basketball decision. he was able to phrase it in this sort of romantic, you know, what every old school sports person wants. >> he's billing it as a hero move. luke, do you agree with that assessment? is this about the bottom line or is it a philosophical, emotional move? >> it's a combination of both. i agree with drew this is a rick riley dream column to write. all the old school guys love this idea. i consider myself just as guilty. i think it's fabulous. i think what's amazing is you have these four guys around him. his team if you will, that have been vilified saying they were leaving him to stray when he went to miami. the decision was totally mishandled, and it was. he got his titles, moved away

from home and got some perspective. now they're bringing him home as the conquering hero. on drew's point, the basketball has a brighter future. kyrie irving at the point. the possibility of bringing in a free agent like kevin love, andrew wiggins. they have a better team assembled to move forward in the eastern conference. it's going to be fun to see. >> we talked about the public reaction, drew. what about internally. is this going to work in terms of him reconcile with some of the individuals that railed against him in the cavaliers management? >> there's only one player still left on the squad from when he was there. that's anderson berajao. >> how are they going to get along now? >> he says in his letter he already reconciled with dan and cleveland already struck the letter from their website which i'm sure was something discussed in the meeting like, dan, take the letter down. >> dan is like sure, sure. please, take it down.

i didn't mean it. so i don't think any of that will be an issue. again, it would be like someone goes to your house who, you know, a girlfriend who you broke up with foryears ago and she comes to your house with a suitcase full of a billion dollars and says i have a billion dollars. no, i'm not taking it. >> luke, what about how the heat is going to roll with this. what's next for them? >> no one cares. >> they'll be back. pat riley is a wonderful basketball mind. but people have always come up with this idea they've had a false sense of entitlement that shaquille o'neal chose miami in 2006 and they won there. same thing happened agone. pat riley will be fine. miami is fine. miami has south beach. miami has great weather 365. the biggest thing that happened in miami was when global warming occurs and it floods out. >> it just got so dark.

>> a huge emotional win for the rust belt of america. it's corny but it's true. it instills so much hope. >> luke sticking to his talking points. drew, what does it mean for the rest of the league? everyone was holding their breathe waiting for this decision. what's the next big topic, if nothing else? >> it means free agent can begin because all the other free agents were waiting for lebron to pick a team before they picked their own team. now the league is essentially breathing and operating as normal again. we can get back to the business of whether or not donald sterling called his wife a pig in court or not. we're just going back to this is basketball but there's so much speculation and so much pressure on lebron to deliver that title that he has an outright promise. he's going there with the expectation of finally getting their title back. >> back to the normal business of dementia and bigotry. got it. >> that's right. >> this is a good sports show right here. it would be great. >> appreciate both of your

insights. up next, if youtube and facebook and other social media titans can keep nudity and porn from their servers, why can't they keep terrorists and beheadings out as well? that controversy right after the break. thlook what i got.p. oh my froot loops! [sniffs] let's do this? get up! get up! get up! get up! loop me! bring back the awesome... yeah! yeah! yeah! with the great taste of kellogg's froot loops. follow your nose!

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this country should not make any mistake on this. nor anyone in congress. this is a threat to our country. this is a force that is sophisticated. it's dynamic. it's strong. it's organized. it's well financed. it's competent. isil. and it is a threat to our allies

all over the middle east. it's a threat to europe. it's a threat to every stabilized country on earth and it's a threat to us. >> charles hagel just this week talking about the so-called islamic state now wreaking havoc in iraq. part of the sophistication that he's talking about is on social media. that's because of the sunni islamic state has a plethora of accounts posting direct calls to kill. targeted mostly at the country's shia majority. we can't show you in most expleasit of those. some are in english recruiting young men with western passports that could threat be the united states. and many target the young. check out this photo shop with its video game savvy caption. we're not talking about these groups political speeches. we're talking about a very narrow category of explicit, direct calls to kill. it can turn a sectarian powder keg like iraq into something deadly on a massive scale. what, if anything, should we

expect social media companies that are carrying this content to do? nbc news terrorism analyst evan coleman is here and jeffrey rosen, the president and ceo of the national constitution center and legal affairs editor at the new republic. thau there's one comparison people keep making. 20 years ago in rwanda, there was another sectarian powder keg if you will and another mass media call to violence, radio broadcasts in that case, that the world failed to stop. are there similarities in this conflict's use of mass media? >> i think it's a very important point. when people talk about social media they may think we're talking about terrorist leaders, high-minded ideas about the borders of the middle east. that's not the videos we're talking about here. we're talking about videos where people literally are talking about genocide. murdering groups of people en masse and then actually showing it live, executing people, blowing themselves up. suicide bombings. what we're seeing is these are

the videos turning up on the hard drives and on the computers of the people being arrested in terrorism cases here in the united states and elsewhere. so given that link and given the fact that this stuff really is very far out there, to say it's covered under freedom of speech, it's also incitement to terrorism. the question is, can we simply allow companies to let this flourish on the internet? and especially american companies? >> let's talk about the free speech concern. at the time in rwanda, the u.s. government considered jamming -- that's still a stain we didn't do that. tens of thousands of people could have been saved if we did. the reasons they didn't jam them were first all of, practical. they said it was too expensive and too impractical to do it. they also said we can't violate their free speech. there are a lot of exceptions to free speech. you can't yell fire in a crowded theater. are calls for eths nick killing in that category where it should be an exception? >> i thought you had a very thoughtful op ed in "the washington post" on this topic. >> thank you.

>> the first amendment says you can only ban speech if it's intended to and likely to cause imminent violence. so standing up and saying, you know, death to muslims right now go kill particular muslims would not be protected under the furst amendment. if it was likely to provoke an imminent lawless reaction. you don't know on the internet who the audience is. now facebook and google go further than the american first amendment in this regard. they will take down speech that contains a credible threat of violence. just yesterday facebook removed pages that said kill kendall jones, the texas tech cheerleader who posed next to safari animals and parody pages and facebook took it down because they thought it was a credible threat of violence. this is a very tough area of law and on a case by case basis, companies have to decide whether the threat of violence is credible and what the threat is likely to be. >> the companies do already ban

this in their terms of use. all of them. every last one. they take down some. yet there are again and again, i looked just before this show, instances that stay up for weeks, months that get tens of thousands of views. is it practically possible for that? >> if you want to search on youtube for the names of al qaeda's various different media wings you'll come up with dozens of official al qaeda videos. watermarked with their official logo on there. and is the question, can that be stopped? of course it can. and how do we know that? do you see child porn pop up on youtube? do you see regular pornography pop up on youtube? no. because youtube has the capability of ferreting it out. >> how do they pull that off? what process to automatically block, say, child pornography? >> they look to everything from the people that are posting the content to actually doing image recognition. if there's a video that's been posted by someone who has no connection to a terrorist group but that has the logo of the group in the video, yes, youtube

has the capability of being able to recognize that. so again, they -- >> why not do the same with beheadings? >> this is a private company. now there's no doubt it's an american company. we'd like them to uphold u.s. tradition when it comes to freedom of speech but they are a commercial entity. they don't have an obligation to host hate speech. if it's against their terms of service if they say this is a bad thing and google has been very explicit that hate speech is a bad thing, why are they not pursuing this with the same vigor that they pursue child pornography? because this is urging people to murder other people en masse and they are showing people how to do it. that's what's so disturbing. >> another big distinction here and a difficult one is who actually monitors the content on these websites? individuals at all of these companies, mostly speaking on conditions of anonymity told me they can't police any of the don't themselves. they feel there will be a flood of calls for them to perfectly policeal of the content.

what they do is they employ third parties. users calling in from home to flag objectional content. is that the right approach? >> i think it is the right approach. under american law, if the companies police the content themselves, they lose their immunity under the communications decency act. sorry for my -- >> no problem. i'll go to him for a second while you hold that thought. >> it's an excellent point. >> does the law need to change? >> yes. these companies have no incentive whatsoever to take action. if they know something illegal is happening on their system, then they become liable to stop it as long as they are ignorant, they don't have any commercial legal liability. that is a situation that was designed to protect internet service providers, but at the same time, they've just created enormous loophole through which terrorists can host their media on youtube. as long as youtube can say we don't know about it, they're not responsible. that cannot be the case.

there has to be an adjustment in the law. no doubt we want to protect these companies and we don't want to make them responsible for, look, jerks who post pad things online. but if companies are deliberately taking policies where they are deliberately ignoring illegal content on their system, something is wrong. >> and look, the law essentially encourages that. encourages them to turn a blind eye. we get there are difficult, practical questions. we get there are very complex free speech issues but we're talking about a very narrow case that's clearly distinguishable from those gray areas and the kind of thing they know how to police. it's an interesting issue. evan, i want to get more of your thoughts. you are sticking around -- actually, jeffrey is sticking around for more of the program. thank you to both of you. you all at home have had strong opinions on twitter about this. this is a big contentious debate. should companies like google, twitter, be responsible for filtering out this kind of direct incitement to violence?

tell us what you think. weigh in using #rfdebate. and just ahead, what would you do if you found images of yourself naked, passed out, all over social media and you had no recollection of what happened? one teenager's reaction is surprising, moving and igniting a firestorm online. in an exclusive for this program we're going to speak with the mother of that teenager coming right up. i'm only in my 60's.

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the emmy nominations are in and signal a few big sea changes. laverne cox, the first transgender person to be nominated. the show she was nominated for "orange is the new black" was one of the favorites and a crowd nominated that skewed much more toward online streaming pl platforms than ever before.

mr. stacey lamb adds a big year for lgbt at the emmys. laverne cox, matt bomer, sarah paulson, modern fam, orange is the new black and joeddie foste. we've got a big story coming up. an image goes viral online. too graphic for us to show you and it spawns a horrendous tribute of its own. it is a story that will outrage you especially if you are a parent. don't go away. my daughter is studying to be a dentist, and she gave me advice. she said, "dad, go pro with crest pro-health." [ male announcer ] 4 out of 5 dentists confirmed these pro-health products helped maintain a professional clean. crest pro-health really brought my mouth to the next level.

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with a stop in cuba. while there, he's scheduled to meet with the former ailing president fidel castro and his brother raul castro. russia has written off 90% of cuba's soviet era debt. did you know that it ranks among the least connected countries in the entire world? 5% of cubans have access to the internet. a new online black market is igniting a revolution to combat that. we take you into the dark, deep web of cuba with the help of our friends at vocativ.

>> there are 11 million people in cuba. but locals say only a few thousand have access to the internet. >> recently a primitive website that functions a lot like craigslist has started a revolution. we went to go check out this digital black market. a deep web underworld which allows cubans to buy nearly everything from each other. ♪

>> it costs $7 to $10 an hour to get online here. this is a country where a university professor still makes less than $25 a month. plus the government blocked the actual revolico website inside cuba, but there is an app for that. here's how it works. a customer goes to a legal mom and pop cell phone store as our producer did. inside, a clerk updates the app with the latest listings so users can browse without going on the internet. the catch with these apps, they need to be refreshed

frequantitily frequantity frequently. now these smartphones are not actually connected to the internet. that's far too expensive for almost everyone. getting a new app is like picking up a copy of the weekly classified. that's e-commerce castro style. marianne is able to find a listing for diapers. the black market online price is almost $10 cheaper than at the store. about half a month's salary. and the diapers will be hand delivered to her in less than two hours. to prevent cuba's government from blocking the website, the network's servers are based in spain. most cubans who spoke to us for this story admitted they are scared the government may crack down. it was very hard to find people who would talk about it.

>> fascinating. back with me is jeffrey rosen who studies internet free speech issues. we looked at the lack of access here and particularly lack of access to goods over the internet. but it's also a big expression issue. free speech is hard to come by in this current regime in cuba. what can the u.s. government do to change that? >> it can encourage companies like google to expand their network so that there's more access. it's a fascinating story. it shows this repressive government was just cracking down both on political sites and not encouraging investment. so the u.s. can encourage ino vague and make that possible. >> and that's happening now. google announced some plans to expand internet access to cuba. do you think on the projectical side in terms of infrastructure coming to the country we're seeing a turning point for cuba?

>> i hope we will. of course, google went into china and found the government cracked down so much they eventually withdrew. it's good news google will try to expand but the government may try to fight back and it will be constantly a push and pull. i hope it works out. >> we can only hope there's change afoot. up next, all this week, we've been focusing on human sex trafficking as our call to action. hundreds of you have chimed in on this. it's been a big topic. today we're taking a look at a different kind of trafficking. it's happening right under your nose in this country. and you won't believe the details. stay with us. you know what i love america? fine barbecue, good times and zero heartburn. ♪ and that's why i take prilosec otc each morning for my frequent heartburn. because it gives me... zero heartburn! prilosec otc.

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every day, every minute you are scared what's going to happen next. you feel like you are in prison. simply you don't have a choice.

>> that was a victim of forced labor speaking to cnbc for their documentary on human trafficking. that's the subject of our call to action this week. and the specific issue of forced labor is a huge part of this issue. right now, the department of homeland security is investigating an idaho-based foresting company for that kind of labor trafficking. migrant workers saying they were underpaid given rotten food, even threatened to be killed if they didn't work more and faster. their lawsuit is on hold as the feds investigate this. we'll keep you updated. while the company denies the allegations, it's a glimpse into a much larger problem happening all around us. joining me is martina vandenberg, the president of the human trafficki inking pro bonol center. 21 million people worldwide. that's the number of people victims of forced labor. this is a big problem for people who don't know. what is labor trafficking? >> so labor trafficking is

forcing someone to work by using force, fraud or coercion. now that's illegal under international law, under something called the polermo protocol but also illegal under the trafficking victims protection act. but unfortunately what we see around the world is very few of these cases are ever prosecuted. >> 20% of the labor trafficking cases we're talking about, specifically between 2010, says u.s. citizens were victims. what is happening here in the united states right at home that people don't know about where this is such a huge problem? >> it is so interesting. when we talk about supply chains we often think of malaysia or bangladesh. supply chains are right under our nose. and so in some of the cases that have been prosecuted by the federal government in the rare instances we see prosecutions, one case, for example, a trafficker brought in hundreds of workers from all over the world and forced them to work in

hotels at housekeeping staff. nice hotels. hotels you have probably stayed in. and similarly, there was another case against four ukrainian brothers. and in that case, these ukrainian criminals brought in people from ukraine and forced them to clean stores, including walmart stores and target stores in the middle of the night. paid them nothing. the women were raped. two of them testified. and they were paid practically nothing. they came to the united states thinking they would have regular legal jobs with regular legal visas. and, instead, what they were told by these traffickers is they owed between $10,000 and $50,000 and they couldn't leave until they had paid off those debts. >> we see a lot of action, a lot of conversation and even a lot of legislation like the kind that our call to action participants are urging this week. on the sex trafficking side of this debate. but you don't see a lot of talk, let alone a lot of legislation addressing this kind of labor

trafficking you are talking about. >> you are so right. and it's so tragic frankly because labor trafficking is an incredibly serious problem. and what we see is the cases aren't prosecuted. in the united states last year, there were 161 trafficking cases brought by the federal government and only 18 of them were forced labor cases. so how do we chaunnge that? we ask people to actually look for things. think differently. one of the most important labor trafficking cases i have seen was discovered because of a tip. and it was a tip where a neighbor saw a woman and she only went out of the house to take out the garbage. when she called in the tip, the tip was the woman never leaves the house and she looks sad. and that happened to be a trafficking case where a woman had been held for foryears and paid nothing. >> maybe part of the lesson if you see something, say something. >> that's exactly right. there's a national human trafficking resource center that you can call. and those cases can be referred to the fbi.

but there's another case for example in orange county, a little girl who has just written a book. she was sold when she was just 8 years old in egypt and then brought to the united states. and for years, no one noticed that she never left the house and never went to school. happily a neighbor called child protective services and reported the family. and it turned out she was being held in forced labor as a child, domestic worker in the united states. >> the stories are harrowing. martina, thank you. we're hoping everyone at home chimes in. there is a real opening not just to see something, say something on an individual level but maybe say something, change something on a national level. we're asking all of you to help urge the senate to pass the bipartisan justice for victims of trafficking act. it aims to rescue domestic victims, track down their exploiters, provide additional tools that prosecutors need to change this. sign our petition. it's at ronan daily.msnbc.com. we already have almost 700

signatures and growing fast. we're keeping it open through the weekend for you. do your part. make sure no one else falls through the cracks on this issue. we've got a big story coming up. we've been telling you all through the hour about an image that went viral online and that spawned a horrendous mean of tfs own. it's a story that will outrage you whether you are a child or parent because both were affected in this case. don't go away. this summer,now go get him. what we're up against. this mission will take precise handling. let's show 'em what it means to be built ford tough. ready to save the world? i'll drive. the ford summer spectacular sales event. now playing at ford dealers everywhere.

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have you heard of the case of jada? it's taking social media by storm today. it's about a 16-year-old girl from houston. she says she and her friends were drugged and raped at a party by two teenage boys. and then something just as upsetting happened. photos and videos began to appear online showing jada's unconscious body on social media accompanied often by mocking hashtags.

the popular one? jada pose. you see her there. she's justice going by her first name for privacy purposes. she's coming forward, bravely telling her story. >> i feel it's really sad. i'm hurt. just being here knowing that happened to me and for it to be all over the place, it really hurts. >> some are reporting those tweets with the #jadapose. we think they are too repugnant to put on the air. meanwhile, outrage is exploding online with people tweeting their thoughts with #justice for jada and jada counterpose. one tweeted, self control is your job, not just hers. another, teach boys that they are not entitled to women's bodies. the texas association against sexual assault tweeted that one. and sarah added, disgusting that people still see rape as a joke. what happened to jada is just another example of rape culture. we should make clear no one has been charged with a crime in

this yet. nbc news isn't releasing the name of the teens accused in this case. they are minors. nbc news hasn't independently verified those original tweets came from those teenage boys who allegedly committed this act. those are important caveats. the issue is worth discussing at this point given that it's become such a big national conversation. joining me, lisa bloom, an attorney and legal analyst and bob simmons, the attorney for the victim at the center of the steubenville, ohio, rape case which had a lot of similarities and gained national attention. the spread of these photos is a separate crime, too, isn't it? >> it's an additional violation of this underage girl. it's repulsive, shocking and abhorrent. and i think this is a teachable moment for the school that these boys go to. the boys who tweeted it and the boys who were accused of sexual assault. the kids need to be taught apparently that rape is a horrible thing, that it's not

something to joke about, that you don't pose yourself in the same way that a rape victim is posed after she's assaulted and then post it online and think that's funny. so i think this is a chance to teach these kids the difference between right and wrong. and that's a lesson we have to do over and over again in the schools. >> in the steubenville rape case you were involved with, your student was sexually assaulted and images of that were spread on facebook, twitter and two high school students were convicted in juvenile court. what's happening to our teens right now? what does this is a about our generation? close to my generation honestly, at this is not a one off but maybe the new normal? >> i'm not so sure the problem is just with the teens and the juveniles. it's also with the parents and watching over their teens. we have this new explosion of social media with no filtering of what goes on. and somebody can absolutely ruin somebody's reputation and it just goes out and just

disseminates and is distributed to thousands of people. so i think we have a bigger problem and that is our news media sources that produce this evidence in the past have filters and had codes codes of . today we just have juveniles and sometimes parents, actually, posting these things. there's just no control. this kind of just came upon us so fast. maybe we didn't establish rules. but i think that somebody needs to take a look at it and establish some types of rules and maybe some more severe punishments. it would be punishable to rebroadcast or republish on the internet these films of a pornographic scene, and those charges exist in the state of ohio and depends on what state it is, but that's a crime in and of itself. >> well, it really is such a shock to the conscience when this kind of case comes up. thank you, both of you. now, of course, at the heart of this is jada herself. a young girl who you wouldn't expect to want more attention at a time like this, but who's

coming forward and telling her story to try to stop it from happening again. joining me now for an exclusive interview is jada's mother and family spokesman. just as a reminder, we're not using the names of the boys right now. i thank you both of you for your respect to that. they are minors. they haven't been charged. why did your daughter come forward to tell her story so publicly? that's something that's moved so many of us around the country. >> well, this has been happening to so many young ladies around the world. and, you know, the fact that she was shown her -- her body was shown on live television or just out there, she wanted to make a difference so that, you know, other young ladies can come forth and say what's actually going on so parents can know, like myself, that this is just not right and it's something that needs to be done. >> what was your reaction when you found this out as a mother, when you saw some of those photos and tweets?

>> i couldn't believe that was my child. it was disgusting. i cried, and i immediately got up and went and made a report to the police. >> and what did you say to jada? >> it was nothing i could say. all i can do is just hold her. >> well, so many parents around the country are feeling for you right now as they hear that. have you heard from the alleged attacker? what are the police doing at the moment to get to the bottom of this? >> i think it's very important we understand jada is one of the most courageous young women i've ever met. for her to stand bold without fear and in total hurt and pain and disgust to what happened to her and tell the world what happened to her, because she's still continuously being bullied through social media by the alleged perpetrator. two are also adults. now we come to find out as of yesterday in doing further investigation to this case, it's

not just jada. there are other young girls who they've been posting pictures online, having sex with these young girls also who are comatose and obviously unconscious. so the police now are putting out a call to try to identify who are all these young girls who these videos can and pictures while these alleged perpetrators are out there online having sex with these girls who are obviously unconscious. >> there's another girl involved in this particular case. do you know if she plans to come forward? >> she will come forward. she'll come forward soon. she's currently going through intensive counseling and therapy right now. she's dealing with it very, very different than what jada is in some respect. but this young woman, you know, they both found out only through social media what happened to them. the alcohol they were given was spiked with a drug that we have yet to determine what that drug is. but they both totally had no memory of what took place that night at the home, only when it

was all being posted on social media. the videos of the rape being posted on social media that they realized they were the victims of an atrocious crime. >> i can see on your face this is hard to even talk about. it must have been really hard for young jada to talk about herself. was it a tough conversation in the family when she said she wanted to come forward? did you encourage her? did you tell her to be cautious about that? >> you know, i asked her, i said to her, baby girl, are you sure you want to show your face? you know what she said to me? i'm already out there. i want to show my face. i want people to know. i want them behind bars. >> and to add further insult to injury in this case, there's now a local rap artist who's made a rap song called "the jada pose." in this rap song, he's making mockery of jada being raped. so we're seeing now the irresponsibility of those in our hip-hop community that are

feeding into the frenzy of this atrocious crime and making songs about it, making mockery of the victim. there's a problem in america, and we're going to have to deal with this with our young people because they have been so desensitized through social media. social media's been the gift and the curse. we've got to do something to help our children become more humanitarian when it comes to dealing with social media. >> well, i can tell you, coming forward is the thing that's going to change the conversation on this. for so many of us who have dealt with sex crimes in our family, you deal with the victim shaming, you deal with the pain of coming forward, and that sometimes can be the worst part. i know people consider her as brave as can be for doing this, as well as yourself. final word to you, what's your advice to other parents, to their daughters, to their sons, to avoid getting in this situation? >> my advice is to keep an open relationship with your child. communication is very important and build a relationship with your children. talk to them on a daily basis.

i remember back in the days where we used to sit down as folks and eat dinner and have a conversation about how your day went. nowadays, these kids bring in the cell phones. even parents to the table. put it down and get to know your children. talk to them. >> in fact, if i may say, i just want to say this. i would encourage all parents, and this may seem extreme, but if your child is going to a house party, if you're not there at that party with your child, i would advise you not to allow your child to go. we're seeing too many incidents now with teenagers going to house parties, being shot, being killed, and also being raped and molested and exploited. unless you're there with your child, i would advise as a father of a teenage girl, do not allow them to go. >> thank you for coming forward with this story. please tell jada our thoughts are with her and your family. >> thank you. >> thank you. >> we should make clear, no one's been charged, again. nbc news is not releasing the

names of the teens accused in this case. we haven't independently verified the origin of those original tweets, whether they came from the teenage boys in question. we'll keep track of this as it all sorts out. that wraps things up. thank you all for joining me. "the reid report" is up ahead. hey pal? you ready?

can you pick me up at 6:30? ah... (boy) i'm here! i'm here! (cop) too late. i was gone for five minutes! ugh!

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